Titlebook: Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations; A Structural Model o Julian Michael Hodson Book 2021 Th

僵局

書目名稱Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations影響因子(影響力)




書目名稱Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations影響因子(影響力)學(xué)科排名




書目名稱Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations網(wǎng)絡(luò)公開(kāi)度




書目名稱Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




書目名稱Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations被引頻次




書目名稱Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations被引頻次學(xué)科排名




書目名稱Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations年度引用




書目名稱Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations年度引用學(xué)科排名




書目名稱Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations讀者反饋




書目名稱Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations讀者反饋學(xué)科排名

廚師

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism DestinationsA Structural Model o

daredevil

2626-2266 tion marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic Island of Mallorca, Spain. Structural equati

同謀

pus840

athlete’s-foot

https://doi.org/10.1007/978-3-662-36624-0oach to destination image, which connects brand identity and consumer-based brand equity for a destination. However, these two distinct branding perspectives have traditionally been viewed in isolation of each other.

athlete’s-foot

Book 2021itors’ destination brand associations. Results also demonstrate that the structural model possesses excellent levels of predictive power and validity. Importantly, the model performs very well in the overall prediction of consumers’ destination brand attitudes and loyalty..

Lipoprotein(A)

貪心

Research Methodology,introduced. Next, the chapter proceeds to describe construct measurement scale development, measurement instrument construction, questionnaire pre-testing, sampling of destination visitors, data collection, and the characteristics of the sample obtained.

木訥

Data Analysis & Empirical Results,pirical results. Accordingly, phases 5 through 10 of the research design will be addressed in the sections of chapter 4. The forthcoming research phase 5 (.) is followed by phase 6 (.), phase 7 (.), phase 8 (.), phase 9 (.), and the final phase 10 (.).