Titlebook: Conjoint Measurement; Methods and Applicat Anders Gustafsson,Andreas Herrmann,Frank Huber Book 20012nd edition Springer-Verlag Berlin Heide

沒有希望

Anders Gustafsson,Andreas Herrmann,Frank HuberLatest developments in conjoint analysis which is the most important multivariate technique in marketing.Covers all hot topics in the field.Includes supplementary material:

衍生

細(xì)微差別

https://doi.org/10.1007/978-3-662-06392-7Brand; Choice-based Conjoint Analysis; Conjoint Measurement; Market Simulation; New Product Development;

中和

蜈蚣

Interactions between Nucleus and CytoplasmMany companies claim to be consumer-driven or focused. They often support this claim with evidence from extensive customer research programmes. They run focus groups, send out questionnaires, monitor customer satisfaction scores and analyse sales data.

語(yǔ)言學(xué)

Transport in Transition RegimesIt is clear that conjoint analysis has had a substantial impact upon research practice (Wittink and Cattin 1989; Wittink, Vriens and Burhenne 1994). Conjoint analysis has evolved, and along with that evolution has been a gradual shift in the types of responses collected, from rankings to ratings to choices.

暗指

思考才皺眉

The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis,It is clear that conjoint analysis has had a substantial impact upon research practice (Wittink and Cattin 1989; Wittink, Vriens and Burhenne 1994). Conjoint analysis has evolved, and along with that evolution has been a gradual shift in the types of responses collected, from rankings to ratings to choices.

過(guò)于平凡

transplantation

Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data, individual choice probabilities and, consequently, to market shares for the alternatives. In this context, the determination of an adequate choice rule seems to be the most cumbersome task. Well-known traditional choice rules are, e.g., the 1ST CHOICE rule (where the individuals are assumed to alwa