Titlebook: Conjoint Measurement; Methods and Applicat Anders Gustafsson,Andreas Herrmann,Frank Huber Book 20012nd edition Springer-Verlag Berlin Heide

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送秋波

Militia

Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data,dividual part-worth functions by predicting shares of choices for alternatives in hypothetical market scenarios (Wittink, Vriens and Burhenne 1994 and Baier 1999 for surveys on commercial applications). Wide-spread software packages for conjoint analysis (Sawtooth Software’s 1994 ACA system) already

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A Comparison of Conjoint Measurement with Self-Explicated Approaches,imate that about 400 commercial applications were carried out per year during the early 1980s. In the 1990s this number probably exceeds 1000. The popularity of conjoint measurement appears to derive, at least in part, from its presumed superiority in validity over simpler, less expensive techniques

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,On the Influence of the Evaluation Methods in Conjoint Design — Some Empirical Results,es of various product concepts (both real and hypothetical) are created, and these are presented to test persons for evaluation. The contributions (partial benefits) the various attributes make to overall preference (overall benefit) are estimated on the basis of overall preference judgments (Green

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Adaptive Conjoint Analysis: Understanding the Methodology and Assessing Reliability and Validity,cientific purpose generally to organize knowledge and direct research in attempt to describe or explain some aspect of nature” (Peter 1981, 134) for which “[...] measures can be developed which at least partially represent the constructs.” (Peter and Churchill 1986, 1). Consequently, measuring a con