| 書目名稱 | Confessions of the Pricing Man | | 副標(biāo)題 | How Price Affects Ev | | 編輯 | Hermann Simon | | 視頻video | http://file.papertrans.cn/236/235289/235289.mp4 | | 概述 | Wisdom and practical advice on pricing, from the world’s foremost authority on pricing strategy, gained over a 40-year career on the front lines.Explores the psychology, economics, the art and science | | 圖書封面 |  | | 描述 | .The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer..In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood..The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business..It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected o | | 出版日期 | Book 2015 | | 關(guān)鍵詞 | Business Strategy; Competitive advantage; Consumer behavior; Customers; Marketing; Pricing; Profit maximiz | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-20400-0 | | isbn_softcover | 978-3-319-20399-7 | | isbn_ebook | 978-3-319-20400-0 | | copyright | Springer International Publishing Switzerland 2015 |
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