Titlebook: Competition in Higher Education Branding and Marketing; National and Global Antigoni Papadimitriou Book 2018 The Editor(s) (if applicable)

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Higher Education Institutional Rankings: Evaluating Their Credibility for Branding and Marketing,chools identifies the unique issues that surface when rankings focus on specialized programs. We conclude with a description of the International Ranking Expert Group initiative to create a framework for developing and evaluating credible HEI rankings.