Titlebook: Communicating Popular Science; From Deficit to Demo Sarah Tinker Perrault Book 2013 Palgrave Macmillan, a division of Macmillan Publishers

meditation

Rhetorical Orientations: Inviting Reader Engagement looks at the ways that texts signal readers directly about how to engage with science-related issues by presenting, or not presenting, certain kinds of information and arguments. Depending on how texts pose problems, they may invite readers to be passive recipients of knowledge, or to be engaged co

吹牛大王

Technocracy and Democracy: Talking about Riskeliberative orientation that invites thoughtful engagement. Nowhere is such deliberation more crucial—and nowhere are the booster and critical approaches more at odds—than in discussions of risk. The opposition between these approaches is reflected in the way that risk discourse tends to divide betw

Conjuction

cunning

Outmoded

驕傲

變白

Ethos: Establishing Relationships with Readerser and the next do so. Chapter 8 will examine the kinds of relationships popular science texts invite readers to take toward scientific issues, but first this chapter looks at how writers create ethos and construct personas in popular science texts.

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