Titlebook: Collaborative Customer Relationship Management; Taking CRM to the Ne Alexander H. Kracklauer,D. Quinn Mills,Dirk Seifer Book 2004 Springer-

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Book 2004om companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future. .

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https://doi.org/10.1007/978-3-211-33658-8both the retailer and the suppliers were able to achieve a number of improvements in their financial and performance metrics that would have been unachievable using only stand alone CRM and SCM techniques. The increases in value achieved by the retailer include:

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