Titlebook: Channel Strategies and Marketing Mix in a Connected World; Saibal Ray,Shuya Yin Book 2020 Springer Nature Switzerland AG 2020 Channel Stra

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Buyer Valuation Uncertainty and Firm Information Provision Strategies,rmation provision strategy. Before purchase, consumers could be uncertain about the product’s vertical attributes, i.e., quality uncertainty, and/or the product’s horizontal attributes, i.e., fit uncertainty. For each type of uncertainty, we discuss the firm’s inventive and instruments to disclose i

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Optimizing Promotions for Multiple Items in Supermarkets,asons retailers use promotions is to increase sales and profits by exploiting relations among the different items. We formulate the promotion optimization problem for multiple items as a nonlinear Integer Program (IP). Our formulation captures several business requirements, as well as important econ

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On-Demand Customization and Channel Strategies,and in-store) and the adoption of on-demand customization technology (such as additive manufacturing or 3D printing). Our analysis shows that such technology adoption can have differential impacts to the two channels. The technology leads to increased product variety offered online, as well as allow

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Price-Matching Strategy: Implications of Consumer Behavior and Channel Structure,ces online. With this strategy, retailers promise not to be undersold and match competitor’s lower price (if any). Price-sensitive consumers tend to be happy with this since they potentially can get the lowest price at their “favourite” retailer. A relatively under-researched topic in this context i

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Collaborative Micro-Retailing in Developing Economies,fficient infrastructure and distribution networks. Consumers, in turn, suffer from higher prices and limited accessibility of products provided by these micro-retailers. Some of these products are necessities, including food or medical items. In some cases, micro-retailers are the only sources for c

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