Titlebook: COVID-19, Technology and Marketing; Moving Forward and t Vanessa Ratten,Park Thaichon Book 2021 The Editor(s) (if applicable) and The Autho

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2197-6503 ational systems, and material analysis, among others, this book highlights how these technologies can drive innovation and generate competitive advantages..978-3-031-38327-4978-3-031-38325-0Series ISSN 2197-6503 Series E-ISSN 2197-6511