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Titlebook: COVID-19, Technology and Marketing; Moving Forward and t Vanessa Ratten,Park Thaichon Book 2021 The Editor(s) (if applicable) and The Autho

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書目名稱COVID-19, Technology and Marketing
副標(biāo)題Moving Forward and t
編輯Vanessa Ratten,Park Thaichon
視頻videohttp://file.papertrans.cn/221/220527/220527.mp4
概述Addresses how traditional concepts of relationship marketing can be applied in the new age of business, brought about by Covid-19.Highlights opportunities and challenges associated with the implementa
圖書封面Titlebook: COVID-19, Technology and Marketing; Moving Forward and t Vanessa Ratten,Park Thaichon Book 2021 The Editor(s) (if applicable) and The Autho
描述This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19..Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing manag
出版日期Book 2021
關(guān)鍵詞Coronavirus, Technology and Marketing; COVID-19, Technology and Marketing; Artificial Intelligence and
版次1
doihttps://doi.org/10.1007/978-981-16-1442-2
isbn_softcover978-981-16-1444-6
isbn_ebook978-981-16-1442-2
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
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Exploratory Analysis of the Christmas Symbology Importance,tion value in the Christmas season, while the factor Nativity and History of Jesus is the one which contributes the most to consumerism. This chapter develops a comprehensive study that is expected to contribute to understand the Christmas symbology importance for the Portuguese population and its r
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Natural and Artificial Rockslide Damsute to the increase in the scientific knowledge of retailers, and a better identification of products purchased online, the type of actions valued by consumers, as well as the relationship of customers with the e-commerce. This knowledge can be essential for the definition and the implementation of
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https://doi.org/10.1007/978-3-031-39363-1tion value in the Christmas season, while the factor Nativity and History of Jesus is the one which contributes the most to consumerism. This chapter develops a comprehensive study that is expected to contribute to understand the Christmas symbology importance for the Portuguese population and its r
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Book 2021tomer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing manag
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