Titlebook: Business and Management Practices in South Asia; A Collection of Case Arijit Sikdar,Vijay Pereira Book 2019 The Editor(s) (if applicable) a

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Hope in Their Hands: Seeing Hands Nepal,nded Seeing Hands, a therapeutic massage clinic in Nepal, the land of the Himalayas and a favourite tourist destination. Combining his congenital deficiency with professional massage therapy, Poudel was able to create a USP and launch a chain of massage clinics for trekkers and tourists visiting Nep

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,Business and Management Practices in South Asia—A Prelude,nies. We strongly argue that in today’s day and age, where multinationals are ubiquitous around the world that their management and business practices are considered as the de facto recipe for success, there is a need to have an alternative view that challenges the ubiquitousness of multinational ma

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,The Expansion of Online Travel Portal—MakeMyTrip,MakeMyTrip has evolved dynamically in the past 15?years. But despite all this, it has not yet been listed in the top 10 online travel portals of the world. Considering these factors, what does MakeMyTrip need to do to speed up its growth trajectory?

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Hope in Their Hands: Seeing Hands Nepal,and sisters. After serving in a massage parlour in Pokhra for 5 long years, Poudel relocated to Kathmandu, the capital city of Nepal to start his own massage clinic in Thamel. With an initial investment, Poudel’s maiden clinic was set off as a franchise of Seeing Hands Nepal. With little idea in mar

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https://doi.org/10.1007/978-3-319-56663-4MakeMyTrip has evolved dynamically in the past 15?years. But despite all this, it has not yet been listed in the top 10 online travel portals of the world. Considering these factors, what does MakeMyTrip need to do to speed up its growth trajectory?

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Armand de Mestral,Lukas Vanhonnaekerand sisters. After serving in a massage parlour in Pokhra for 5 long years, Poudel relocated to Kathmandu, the capital city of Nepal to start his own massage clinic in Thamel. With an initial investment, Poudel’s maiden clinic was set off as a franchise of Seeing Hands Nepal. With little idea in mar