Titlebook: Business Despite Borders; Companies in the Age Santiago I?iguez de Onzo?o,Kazuo Ichijo Book 2018 The Editor(s) (if applicable) and The Auth

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The Journey of Corporate Diversity in Tribal Times: Corporate Communities of Aspiration in MAPFRE,al context and how companies can use the emerging collective mindset as a driving force. The concept of collective individualism can help companies balance our desire for community with our individual needs..Finally, we describe the case of Spanish insurance company, MAPFRE, as an illustration of ho

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Movile: Sustaining an Innovative Culture on a Global Scale, company’s business model and culture, combining the Brazilian passion with the result-oriented and high-tech mindset of the Silicon Valley. In this chapter, we outline the company’s history, its innovative culture embedded in its business model and its future challenges.

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LATAM Airlines Group: From the End of the Earth to No. 10 in the World,hrough their ability to adapt to a changing environment..“We have faced four major change processes and we have given a name to each one of them. The first period was called ‘Transformation Phase’ and ran from 1994, when we purchased the company, to 2000. We merged two Chilean passenger air transpor

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