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Titlebook: Bringing the Soul Back to Marketing; Proceedings of the 2 Vincent Jeseo,Juliann Allen Conference proceedings 2024 Academy of Marketing Scie

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期刊全稱Bringing the Soul Back to Marketing
期刊簡(jiǎn)稱Proceedings of the 2
影響因子2023Vincent Jeseo,Juliann Allen
視頻videohttp://file.papertrans.cn/191/190861/190861.mp4
發(fā)行地址Examines marketing in a data-driven world.Explores marketing’s contribution to business and society.Features success stories and regional case studies
學(xué)科分類Developments in Marketing Science: Proceedings of the Academy of Marketing Science
圖書封面Titlebook: Bringing the Soul Back to Marketing; Proceedings of the 2 Vincent Jeseo,Juliann Allen Conference proceedings 2024 Academy of Marketing Scie
影響因子The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its?“soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing‘s contribution to business and society at large, further strengthening the academic community..Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge r
Pindex Conference proceedings 2024
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Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix,a coffee shop has a limited number of customers and encounters competitors selling similar products. This study investigated BTSC’s marketing strategies as a guideline for new local entrepreneurs to develop their marketing designs. First, in-depth qualitative interviews and focus groups were conduct
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Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosentiments and behaviour, marketing approaches and strategies need to be reimagined which require a structured understanding of the evidence about consumer animosity that has been accumulated in the literature to date. Therefore, the objective of this paper is to provide an overview of consumer animo
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The Marketing Agency Role in Delineating and Communicating Brand Purpose,helps managers to listen to others and to have the courage to act in line with their brand purpose. The idea of brand purpose has become widely discussed as a way of enhancing the value of brands and their relevance to consumers and other stakeholders. This study aims to gain insights from senior ma
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Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Ecrole of religiosity, spirituality, materialism, and minimalism on an individual’s intention to participate in peer-to-peer exchanges as supplier and consumer. Even though consumer research has started exploring the different drivers responsible for participation in sharing economy, research has yet
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