Titlebook: Bringing the Soul Back to Marketing; Proceedings of the 2 Vincent Jeseo,Juliann Allen Conference proceedings 2024 Academy of Marketing Scie

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Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix,a coffee shop has a limited number of customers and encounters competitors selling similar products. This study investigated BTSC’s marketing strategies as a guideline for new local entrepreneurs to develop their marketing designs. First, in-depth qualitative interviews and focus groups were conduct

健壯

Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosentiments and behaviour, marketing approaches and strategies need to be reimagined which require a structured understanding of the evidence about consumer animosity that has been accumulated in the literature to date. Therefore, the objective of this paper is to provide an overview of consumer animo

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針葉類的樹

Recessive

The Marketing Agency Role in Delineating and Communicating Brand Purpose,helps managers to listen to others and to have the courage to act in line with their brand purpose. The idea of brand purpose has become widely discussed as a way of enhancing the value of brands and their relevance to consumers and other stakeholders. This study aims to gain insights from senior ma

Armada

Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Ecrole of religiosity, spirituality, materialism, and minimalism on an individual’s intention to participate in peer-to-peer exchanges as supplier and consumer. Even though consumer research has started exploring the different drivers responsible for participation in sharing economy, research has yet

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