Titlebook: Branding; A Key Marketing Tool John M. Murphy (Chairman) Book 1992 Palgrave Macmillan, a division of Macmillan Publishers Limited 1992 bran

Inoculare

書(shū)目名稱Branding影響因子(影響力)




書(shū)目名稱Branding影響因子(影響力)學(xué)科排名




書(shū)目名稱Branding網(wǎng)絡(luò)公開(kāi)度




書(shū)目名稱Branding網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




書(shū)目名稱Branding被引頻次




書(shū)目名稱Branding被引頻次學(xué)科排名




書(shū)目名稱Branding年度引用




書(shū)目名稱Branding年度引用學(xué)科排名




書(shū)目名稱Branding讀者反饋




書(shū)目名稱Branding讀者反饋學(xué)科排名

陶醉

獨(dú)輪車

The Psychology of Names,t have one before it is like bringing that thing into existence for the first time. It seems to add an extra dimension to anything if we give it a name. A name is also capable, with familiarity and repetition, of being a kind of incantation.

功多汁水

獨(dú)白

MUTED

Creative Execution, image. Knowledge is essential in understanding the multiplicity of factors that affect the brand’s success and allows for the proper analysis that leads to the appropriate creative constraints. Creativity is naturally required to imbue the brand with a unique image which is appropriate and appealin

visceral-fat

Tremor

,Branding — the Retailer’s Viewpoint,the news that one of his major brands, a household name, was being dropped. During the awkward silence that these short journeys seem to produce, his expression was an odd mixture of suppressed rage and a plea for understanding.

ANTIC

BURSA

Branding in the Pharmaceutical Industry, this period consider it a great experience: many, however, consider it to be a grave misfortune. Certainly the ‘drug industry’, as it is so irreverently referred to by the layman, has entered a new era. It will never again return to its state of some ten years ago.