期刊全稱 | Branding | 期刊簡(jiǎn)稱 | A Key Marketing Tool | 影響因子2023 | John M. Murphy (Chairman) | 視頻video | http://file.papertrans.cn/191/190419/190419.mp4 | 圖書(shū)封面 |  | 影響因子 | Brands are among the most valuable assets of most of today‘s corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject. | Pindex | Book 1992 |
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