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Titlebook: Branding; A Key Marketing Tool John M. Murphy (Chairman) Book 1992 Palgrave Macmillan, a division of Macmillan Publishers Limited 1992 bran

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發(fā)表于 2025-3-21 18:27:38 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱Branding
期刊簡(jiǎn)稱A Key Marketing Tool
影響因子2023John M. Murphy (Chairman)
視頻videohttp://file.papertrans.cn/191/190419/190419.mp4
圖書(shū)封面Titlebook: Branding; A Key Marketing Tool John M. Murphy (Chairman) Book 1992 Palgrave Macmillan, a division of Macmillan Publishers Limited 1992 bran
影響因子Brands are among the most valuable assets of most of today‘s corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
Pindex Book 1992
The information of publication is updating

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沙發(fā)
發(fā)表于 2025-3-21 20:41:17 | 只看該作者
板凳
發(fā)表于 2025-3-22 00:49:54 | 只看該作者
The Psychology of Names,t have one before it is like bringing that thing into existence for the first time. It seems to add an extra dimension to anything if we give it a name. A name is also capable, with familiarity and repetition, of being a kind of incantation.
地板
發(fā)表于 2025-3-22 08:20:54 | 只看該作者
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發(fā)表于 2025-3-22 15:49:32 | 只看該作者
Creative Execution, image. Knowledge is essential in understanding the multiplicity of factors that affect the brand’s success and allows for the proper analysis that leads to the appropriate creative constraints. Creativity is naturally required to imbue the brand with a unique image which is appropriate and appealin
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發(fā)表于 2025-3-22 21:06:38 | 只看該作者
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發(fā)表于 2025-3-22 22:56:39 | 只看該作者
,Branding — the Retailer’s Viewpoint,the news that one of his major brands, a household name, was being dropped. During the awkward silence that these short journeys seem to produce, his expression was an odd mixture of suppressed rage and a plea for understanding.
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發(fā)表于 2025-3-23 02:47:36 | 只看該作者
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發(fā)表于 2025-3-23 08:47:47 | 只看該作者
Branding in the Pharmaceutical Industry, this period consider it a great experience: many, however, consider it to be a grave misfortune. Certainly the ‘drug industry’, as it is so irreverently referred to by the layman, has entered a new era. It will never again return to its state of some ten years ago.
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