Titlebook: Branded Spaces; Experience Enactment Stephan Sonnenburg,Laura Baker Book 2013 Springer Fachmedien Wiesbaden 2013 Critiques and Consequences

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https://doi.org/10.1007/978-3-658-01134-5eanings, references and interest out there is to narrow them down and make a choice. A location will either be communicated as a touristic gem, as promising high returns or as offering great education and formation.

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Approaching Branded Spaces,relevance and booster qualities of space for branding brands. In a global and fast changing world, branded spaces are becoming icons, cornerstones or lighthouses for brands, for their image and for their relationship to their agents. Space “increasingly becomes (de facto if not de jure) the brand” (

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