期刊全稱 | Branded Spaces | 期刊簡(jiǎn)稱 | Experience Enactment | 影響因子2023 | Stephan Sonnenburg,Laura Baker | 視頻video | http://file.papertrans.cn/191/190413/190413.mp4 | 發(fā)行地址 | New articles in social sciences?.Includes supplementary material: | 學(xué)科分類 | Management – Culture – Interpretation | 圖書(shū)封面 |  | 影響因子 | .Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.. | Pindex | Book 2013 |
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