Titlebook: Brand, Label, and Product Intelligence; Second International Joseph Kaswengi,Aurore Ingarao Conference proceedings 2022 The Editor(s) (if a

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Brand, Label, and Product Intelligence978-3-030-95809-1Series ISSN 2198-7246 Series E-ISSN 2198-7254

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https://doi.org/10.1007/978-3-030-95809-1Retailing; Online trade; Local Brand; Terroir brand; Regional brand; Traceability; Heritage label; Agri-foo

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978-3-030-95811-4The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Springer Proceedings in Business and Economicshttp://image.papertrans.cn/b/image/190410.jpg

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Riccardo Manfredi,Roberto Pozzi Mucellirend have been raised, there are very few empirical studies that call this phenomenon into question. Furthermore, no previous research has examined the intersection of retailer associations’ and customers’ perceptions of town centre commercial decline. The current study identifies and investigates t