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Titlebook: Brand, Label, and Product Intelligence; Second International Joseph Kaswengi,Aurore Ingarao Conference proceedings 2022 The Editor(s) (if a

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發(fā)表于 2025-3-21 17:55:16 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
期刊全稱Brand, Label, and Product Intelligence
期刊簡(jiǎn)稱Second International
影響因子2023Joseph Kaswengi,Aurore Ingarao
視頻videohttp://file.papertrans.cn/191/190410/190410.mp4
發(fā)行地址Presents current trends of brands,labels,products.Offers insights from different countries worldwide.Provides lessons for strategy makers related to the COVID-19 impact
學(xué)科分類Springer Proceedings in Business and Economics
圖書(shū)封面Titlebook: Brand, Label, and Product Intelligence; Second International Joseph Kaswengi,Aurore Ingarao Conference proceedings 2022 The Editor(s) (if a
影響因子This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France.?It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.?.
Pindex Conference proceedings 2022
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Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistancerend have been raised, there are very few empirical studies that call this phenomenon into question. Furthermore, no previous research has examined the intersection of retailer associations’ and customers’ perceptions of town centre commercial decline. The current study identifies and investigates t
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The Impact of Mobile Phone Brand Personality on Brand Equity Among Albanian Consumerser is a cause of social behavior rather than a result. Consumers’ feelings about themselves are often reflected in the brands they choose. One way to build a relationship between the brand and the consumer is by creating a brand personality that is as attractive as possible. This means combining hum
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How Fair is the Handling of the Claimant Customer? A Comparison Between the e-mail and Telephone Cha email and the telephone..Method: Based on the foundations of the theory of justice, we analyze which of the two channels generates better responsiveness, better justice and ultimately greater satisfaction of the claimant customers. A logistic equation was constructed from 653 customer responses fol
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Influence of Electronic Word of Mouth on Purchase Intention: Case of Facebook Groups Dedicated to Puss using theories of membership in virtual communities and models of purchasing behavior. This paper proposes a conceptual model based on the Stimulus-Organism-Response (S-O-R) paradigm that articulates a set of variables derived from a literature review. The latter variables were confirmed in a two
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The Impact of Digital Influencers on Consumer Behavior: Towards a Conceptual Framework of Purchase Iing interest in marketing research. The purpose of this paper is to develop a better understanding of consumer attitudes towards digital influencers and its effect on consumers’ purchase intention, and also determinants that impact the consumer’s attitude towards product and service recommendations
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