Titlebook: Brand Power; Paul Stobart (Director) Book 1994 Paul Stobart 1994 brand.branding.Franchising.marketing.Motive.Retail Brand

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Brand Power: The Future,ther imperfect and ill-formed way) that certain businesses, which were not especially rich in tangible assets, were performing consistently and powerfully and seemed able to produce superior cash flows to, arguably, more ‘conventional’ companies. Such companies included businesses such as Apple Comp

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d support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world‘s leading

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https://doi.org/10.1007/978-3-662-54237-8 the business. The brand was number one in its sector, had a high level of awareness, an unequivocal and distinctive brand image, and it offered benefits and qualities readily understood and appreciated by a loyal consumer base. In short, a powerful brand franchise had been created, something of great value.

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Protecting Power Brands, the business. The brand was number one in its sector, had a high level of awareness, an unequivocal and distinctive brand image, and it offered benefits and qualities readily understood and appreciated by a loyal consumer base. In short, a powerful brand franchise had been created, something of great value.