Titlebook: Brand Power; Paul Stobart (Director) Book 1994 Paul Stobart 1994 brand.branding.Franchising.marketing.Motive.Retail Brand

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書目名稱Brand Power影響因子(影響力)




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書目名稱Brand Power網(wǎng)絡(luò)公開度




書目名稱Brand Power網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Brand Power被引頻次




書目名稱Brand Power被引頻次學(xué)科排名




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書目名稱Brand Power讀者反饋




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The Management of Global Brands,rkets and micro-markets. These obscure the real issues by creating a cosy sense of over-simplification. They are part of a search for infallible solutions which — fortunately, in my opinion — do not exist in the ever-changing reality of business.

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Franchising: How Brand Power Works,ion) has never been developed as a franchising operation and there are no plans to do so in the future. However, as our distribution system is similar in important respects to franchising, and as both approaches reward the entrepreneurial drive of individual proprietors, I feel comfortable discussin

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Protecting Power Brands,ose profitability would generate funds sufficient not only to sustain the brand’s leadership position but also to support and finance other aspects of the business. The brand was number one in its sector, had a high level of awareness, an unequivocal and distinctive brand image, and it offered benef

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