Titlebook: Brand Medicine; The Role of Branding Tom Blackett (deputy chairman),Rebecca Robins (sen Book 2001 Tom Blackett and Rebecca Robins 2001 Adve

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Book 2001in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world‘s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

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https://doi.org/10.1007/978-3-662-54234-7What type of name would be most appropriate for your new drug? Finally, I will attempt to identify and rationalize some of the naming trends that have established themselves within the industry and venture into making some predictions for the future of pharmaceutical name development.

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