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Titlebook: Brand Medicine; The Role of Branding Tom Blackett (deputy chairman),Rebecca Robins (sen Book 2001 Tom Blackett and Rebecca Robins 2001 Adve

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發(fā)表于 2025-3-21 18:19:37 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱Brand Medicine
期刊簡稱The Role of Branding
影響因子2023Tom Blackett (deputy chairman),Rebecca Robins (sen
視頻videohttp://file.papertrans.cn/191/190397/190397.mp4
圖書封面Titlebook: Brand Medicine; The Role of Branding Tom Blackett (deputy chairman),Rebecca Robins (sen Book 2001 Tom Blackett and Rebecca Robins 2001 Adve
影響因子As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world‘s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Pindex Book 2001
The information of publication is updating

書目名稱Brand Medicine影響因子(影響力)




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書目名稱Brand Medicine網(wǎng)絡(luò)公開度學(xué)科排名




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沙發(fā)
發(fā)表于 2025-3-21 20:26:05 | 只看該作者
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發(fā)表于 2025-3-22 01:48:34 | 只看該作者
R. T. Pardasani,P. Pardasani,A. Guptan functional rather than decorative, and limited to the communication of essential information. But with the increase in brands moving from Rx to OTC, the design of brand packaging will take on a new importance.
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978-1-349-42588-4Tom Blackett and Rebecca Robins 2001
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發(fā)表于 2025-3-23 01:13:08 | 只看該作者
https://doi.org/10.1007/978-3-662-54234-7WordPerfect was the world’s favourite word processing program.
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發(fā)表于 2025-3-23 02:11:31 | 只看該作者
R. T. Pardasani,P. Pardasani,A. GuptaAs we have turned the comer into the new millennium, we have found famous brands returning to their product roots — a timely reminder that a successful brand was, and is, simply a very relevant product idea, well executed.
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發(fā)表于 2025-3-23 07:25:30 | 只看該作者
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