Titlebook: Brand Avatar; Translating Virtual Alycia Mesa Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 brand.branding

Hypomania

SYN

ney in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.978-1-349-29999-7978-0-230-23371-3

使絕緣

Springer Series in Solid-State Sciencesrapidity of change, it makes me realize why bigger brands are struggling to break in or keep up. The phrase “Come on, old man [brand] — keep up!” comes readily to mind with the 10-year-old sprinting ahead by leaps and bounds of the (in his own mind) youthful 45-year-old.

transient-pain

,The Futurist’s Review,rapidity of change, it makes me realize why bigger brands are struggling to break in or keep up. The phrase “Come on, old man [brand] — keep up!” comes readily to mind with the 10-year-old sprinting ahead by leaps and bounds of the (in his own mind) youthful 45-year-old.

疏遠(yuǎn)天際

小官

行乞

The Virtual Worlds of Proprietary Brands,oung) target audiences. The result is the emergence of branded stand-alone virtual worlds that are a true convergence of gaming, entertainment, community, fantasy and commerce aimed specifically at young people aged from 24 down to 4.

photophobia

Virtual World Companion Guide,target audience and type of virtual world and subsequently listed in alphabetical order. Although several worlds have multiple target audiences (such as There.com for 13-year-olds through to people in their 20s), many have a single target audience (such as Habbo for teens only).

glacial

Current-Induced Resistive State,ry few will actually fess up to just how much.) Yes, many, many mistakes were made. And yes, there were and always will be some legitimate failures — not because these companies tried but mostly because they . trying.

syncope