Titlebook: Brand Avatar; Translating Virtual Alycia Mesa Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 brand.branding

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書目名稱Brand Avatar影響因子(影響力)




書目名稱Brand Avatar影響因子(影響力)學(xué)科排名




書目名稱Brand Avatar網(wǎng)絡(luò)公開度




書目名稱Brand Avatar網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Brand Avatar被引頻次




書目名稱Brand Avatar被引頻次學(xué)科排名




書目名稱Brand Avatar年度引用




書目名稱Brand Avatar年度引用學(xué)科排名




書目名稱Brand Avatar讀者反饋




書目名稱Brand Avatar讀者反饋學(xué)科排名

harrow

危險

Book 2009Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and?use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

冷漠

gain631

978-1-349-29999-7Palgrave Macmillan, a division of Macmillan Publishers Limited 2009

GLUT

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泄露

Flu表流動

CANE

The Emergence and Characteristics of Virtual Worlds,phed into a seamless integration with the computer animated screen. He’s not just playing the game, he’s a . of the game. And what’s more he can control the outcome of it, shaping his own world, his own experience and own destiny.

一起

The Culture of Virtual World Users,ts who may see the light of day once a week. Users represent a cross-spectrum of society based on age, profession, marital/familial status, income, etc., and contrary to stereotypes, many . inherently social by nature and truly believe in the power of social media connecting people together in a way that improves the quality of life.