| 期刊全稱 | Boundary-Spanning Marketing Organization | | 期刊簡稱 | A Theory and Insight | | 影響因子2023 | G. Tomas M. Hult | | 視頻video | http://file.papertrans.cn/191/190057/190057.mp4 | | 發(fā)行地址 | Briefs in Business.Includes supplementary material: | | 學科分類 | SpringerBriefs in Business | | 圖書封面 |  | | 影響因子 | ??????Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization.In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles.Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace. | | Pindex | Book 2011 |
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