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Titlebook: Boundary-Spanning Marketing Organization; A Theory and Insight G. Tomas M. Hult Book 2011 Academy of Marketing Science 2011 Customer value-

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發(fā)表于 2025-3-21 16:23:16 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱Boundary-Spanning Marketing Organization
期刊簡稱A Theory and Insight
影響因子2023G. Tomas M. Hult
視頻videohttp://file.papertrans.cn/191/190057/190057.mp4
發(fā)行地址Briefs in Business.Includes supplementary material:
學科分類SpringerBriefs in Business
圖書封面Titlebook: Boundary-Spanning Marketing Organization; A Theory and Insight G. Tomas M. Hult Book 2011 Academy of Marketing Science 2011 Customer value-
影響因子??????Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization.In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles.Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
Pindex Book 2011
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沙發(fā)
發(fā)表于 2025-3-21 23:06:32 | 只看該作者
SpringerBriefs in Businesshttp://image.papertrans.cn/b/image/190057.jpg
板凳
發(fā)表于 2025-3-22 04:09:50 | 只看該作者
地板
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978-1-4614-3818-2Academy of Marketing Science 2011
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發(fā)表于 2025-3-22 10:19:36 | 只看該作者
Boundary-Spanning Marketing Organization978-1-4614-3819-9Series ISSN 2191-5482 Series E-ISSN 2191-5490
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發(fā)表于 2025-3-22 14:23:02 | 只看該作者
2191-5482 also redefined the composition of the marketing organization.In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles.Expandi
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發(fā)表于 2025-3-22 20:57:37 | 只看該作者
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發(fā)表于 2025-3-23 00:37:26 | 只看該作者
Book 2011 on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
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發(fā)表于 2025-3-23 03:34:03 | 只看該作者
A Theory of the Boundary-Spanning Marketing Organization,
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發(fā)表于 2025-3-23 08:36:24 | 只看該作者
Organization Theories Can Inform Research on the Marketing Organization,
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