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Titlebook: Advances in National Brand and Private Label Marketing; Fifth International Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference

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發(fā)表于 2025-3-21 18:42:37 | 只看該作者 |倒序瀏覽 |閱讀模式
期刊全稱Advances in National Brand and Private Label Marketing
期刊簡稱Fifth International
影響因子2023Francisco J. Martínez-López,Juan Carlos Gázquez-Ab
視頻videohttp://file.papertrans.cn/150/149075/149075.mp4
發(fā)行地址Puts a special emphasis on branding in the digital age.Presents the latest research findings on national brand and private label marketing.Includes interdisciplinary contributions from a wide variety
學(xué)科分類Springer Proceedings in Business and Economics
圖書封面Titlebook: Advances in National Brand and Private Label Marketing; Fifth International  Francisco J. Martínez-López,Juan Carlos Gázquez-Ab Conference
影響因子.This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing?in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".?.
Pindex Conference proceedings 2018
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Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible BehaviorsOverview:
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Flow and Consumer Behavior in an Online SupermarketOverview:
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Advances in National Brand and Private Label MarketingFifth International
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Zur Analyse von Bildergeschichtenhaustive. Factorial analysis identified five distinct factors that point out differences between the three countries, underlining that on-line retailers cannot duplicate abroad their home marketing strategy, because the needs e-shoppers wish to fulfill diverge between these markets.
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