期刊全稱 | Advances in National Brand and Private Label Marketing | 期刊簡(jiǎn)稱 | Fifth International | 影響因子2023 | Francisco J. Martínez-López,Juan Carlos Gázquez-Ab | 視頻video | http://file.papertrans.cn/150/149075/149075.mp4 | 發(fā)行地址 | Puts a special emphasis on branding in the digital age.Presents the latest research findings on national brand and private label marketing.Includes interdisciplinary contributions from a wide variety | 學(xué)科分類 | Springer Proceedings in Business and Economics | 圖書封面 |  | 影響因子 | .This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing?in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".?. | Pindex | Conference proceedings 2018 |
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