期刊全稱 | Advances in Digital Marketing and eCommerce |
期刊簡稱 | Second International |
影響因子2023 | Francisco J. Martínez-López,David López López |
視頻video | http://file.papertrans.cn/148/147833/147833.mp4 |
發(fā)行地址 | Features latest research on social commerce and social media strategies.Includes articles studying psychological and behavioral factors.Provides latest insights on developing business models for the d |
學科分類 | Springer Proceedings in Business and Economics |
圖書封面 |  |
影響因子 | This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.. |
Pindex | Conference proceedings 2021 |