Titlebook: Advances in Digital Marketing and eCommerce; Second International Francisco J. Martínez-López,David López López Conference proceedings 2021

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https://doi.org/10.1007/978-3-319-12598-5 a total of 1000 influencers in 10 different categories. Our findings will have implications across the marketing and information systems domains and, practically, will provide guidance for the many influencers who rely on the optimal reach of their videos as their source of income.

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Conference proceedings 2021rse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-

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2198-7246 ides latest insights on developing business models for the dThis book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and beha

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https://doi.org/10.1007/978-3-030-76520-0Digital transformation; eCommerce research; Social web technology; Social commerce; Psychological and be

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Springer Proceedings in Business and Economicshttp://image.papertrans.cn/a/image/147833.jpg

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