Titlebook: Wine Tourism Destination Management and Marketing; Theory and Cases Marianna Sigala,Richard N. S. Robinson Book 2019 The Editor(s) (if appl

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Managing and Marketing Wine Destinations with and Through Art: A Framework for Designing Wine Experit can afford in the wine tourism sector. This chapter builds and expands the literature about art-based initiatives (ABI) by developing a 4C framework that identifies four ways for designing ABI in order to design wine tourism experiences and generate business value: art to be Consumed, Commoditized

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外形

Book 2019nd?destination management. Chapters are contributed by numerous international?authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wi

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research include improvement of O. impact models and the development of an O. monitoring network to cover the vast areas of crop production in China. The establishment of an air quality standard for protecting crops from O. damage is of critical importance for food security in China.

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Marianna Sigala‘the consistent liberal is not an anarchist’,. and assigned a number of positive functions to Government — while indicating clearly that these must be modest, limited, and above all complements to (not substitutes for) voluntary contracts made by rational individuals, ‘within the range of private effort’.

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Wine Tourism: Balancing Core Product and Service-Dominant Strategiesheir decision making. For ‘holiday-makers,’ the tasting process is simply one more aspect of a winery attraction and may not carry the same level of importance as an information source as it does for wine ‘buyers.’

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Developing a Destination Within a Destination: ,, the Iconic Monument of Experiences That Synergise tional wine tourism experiences. Examples from the d’Arenberg Cube are also used to show the applicability and implications of theory to practice. The chapter contributes to the field by investigating the unexplored link between wine, tourism and art.

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