Titlebook: Wine Tourism Destination Management and Marketing; Theory and Cases Marianna Sigala,Richard N. S. Robinson Book 2019 The Editor(s) (if appl

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Motivations of Wine Travellers in Rural Northeast Iowartheast Iowa. While wine tasting appeared to be the main motive for visiting the wineries, scenery and landscape of the Upper Mississippi River, along with the opportunity to enjoy time with friends and family and taste local foods, scored similarly high.

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Seeking the Typical Characteristics of Wine Tourists in South Greecepillars on which wine tourism can support its development. Especially in a period when Greek tourism blooms, the subsequent growth of wine tourism may contribute to the development of the wine industry. Therefore, it is essential for the Greek wine sector, to profile its wine tourists and identify t

Entreaty

E-Storytelling and Wine Tourism Branding: Insights from the “Wine Roads of Northern Greece”lly for wine enterprises, creating a point of diversity through a unique and attractive story about their company, products, events, activities and destination plays a key role in building a credible brand and increasing profit, along with improving the image and brand identity of the whole wine reg

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Developing and Branding a Wine Destination Through UNESCO World Heritage Listing: The Case of the Mo) to their communities. However, winescape stakeholders (tourists, residents, wine producers, entrepreneurs etc.) understand, see, use and appreciate the value of cultural ecosystems differently and sometimes conflicting. This chapter adopts the concept of cultural ecosystems for explaining the cult

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Effects of the World Heritage Label in Champagne Regioneritage, accepted 4th July 2015. It then became the “Champagne Slopes, Houses and Cellars – World Heritage” association. Combined with other touristic measures, the effects on tourism will take a few years. Usually, a site expects to gain at least 20% visitors more with the UNESCO label. The objecti

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Wine and Food Events: Experiences and Impactsved from research, are incorporated into a conceptual model that can shape the design of events that go beyond consumption and entertainment in order to appeal to special-interest tourists. Co-creation of experiences should include learning and the mastery of techniques, especially through hands-on

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Pouring New Wines into Old Wineskins? Sub-regional Identity and the Case of the Basket Range Festivaub-region within the Adelaide Hills wine region that is becoming influential in Australia’s export wine scene. The Basket Range has a unique sense of ‘place’ which is influenced by certain geographical and several sociological factors including its ‘hands off’ winemaking approach and unique, non-con

描述

Wine Tourism: Balancing Core Product and Service-Dominant Strategiesectives, and, secondly, whether a dominant motive will affect visitor perceptions of winery benefits and the brand in general. We additionally explore the relationships between dominant motives and consumer profile characteristics. Empirical results distinguish two types of visitors: wine buyers and

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