Titlebook: Wine Tourism Destination Management and Marketing; Theory and Cases Marianna Sigala,Richard N. S. Robinson Book 2019 The Editor(s) (if appl

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ONYM

Wine Tourist’s Perception of Winescape in Central Otago, New Zealand marketing and promotion of tourism and the wine industry in Central Otago, it features less prominently in these visitors’ perception of winescape. Implications of this finding for the future promotion of the region to wine tourists are discussed.

fatty-acids

The Image of a Wine Tourist and Impact on Self-Image Congruityneries is to determine the unique destination attributes that should feature in their promotion campaigns, be it the functional destination image attributes or affective destination image attributes, together with the symbolic image of self-congruity.

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implore

,Introduction: Wine Destination Management and Marketing—Critical Success Factors,is vein, this book complements our previously published book (Sigala and Robinson in Wine Tourism: Managing and marketing wine tourism business. Palgrave, Basingstoke, .) that adopted a micro-level analysis of wine tourism by investigating management and marketing issues related to the individual wi

Lacerate

Understanding the Wine Tourist Markets’ Motivations, Travel Constraints and Perceptions of Destinatire diverse. In the existing literature, three major segments of wine tourists with different levels of wine-oriented motivations, wine drinking behaviour and wine knowledge have been usually identified, ranging from wine lovers to wine-interested tourists and casual wine tourists. More recently, thi

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integral

The Image of a Wine Tourist and Impact on Self-Image Congruityge developed by Pratt and Sparks (. 31: 443–460, 2014), to measure self-image congruity of tourists with wine tourism and their impressions of a wine region and of a typical wine tourist. The image attached to wine regions’ promotions is important in the destination communications strategy, where th