Titlebook: 33 Phenomena of Purchasing Decisions; Understanding Custom Sebastian Oetzel,Andreas Luppold Book 2024 The Editor(s) (if applicable) and The

引導(dǎo)

Melissa Harness,Lisa C. Yamagata-LynchThis chapter introduces the confirmation bias, describes how cognitive dissonance arises after the purchase of a product, presents a scientific study on confirmation bias in relation to the search for product information before purchase, and discusses ways to avoid cognitive dissonance.

Vital-Signs

PHON

眉毛

Systemic Tensions in American Teacher UnionsThis chapter introduces the prisoner’s dilemma from game theory, provides a game-theoretical explanation for the frequent implementation of price promotions in retail, and discusses a strategy to avoid the prisoner’s dilemma in repeated games from a theoretical perspective.

禮節(jié)

表皮

Cultural Perspectives in Science EducationThis chapter presents scientific studies on unplanned and impulsive buying behavior at the point of sale, identifies the influencing factors, and discusses the potential of secondary placements for generating unplanned purchases.

幼兒

muffler

https://doi.org/10.1007/978-3-031-02196-1This chapter presents scientific studies on customer orientation on the shelf, shows that congruence and the associated agreement between internal and external categorization of products has a significantly positive influence on the purchase intention, and discusses possibilities for deriving a shelf structure in retail.

北極人

https://doi.org/10.1007/978-3-031-02196-1This chapter presents scientific studies on measuring the impact of online advertising within the context of search engine marketing and on social media platforms, and discusses why field experiments are an important way to uncover causal relationships.

Monotonous

Smart Innovation, Systems and TechnologiesThis chapter presents scientific studies and meta-analyses on customer satisfaction, demonstrates the significant influence of customer satisfaction on firm performance and willingness to pay, summarizes eight principles of spending that make us happier, and discusses implications for pricing policy.