| 期刊全稱 | 33 Phenomena of Purchasing Decisions | | 期刊簡稱 | Understanding Custom | | 影響因子2023 | Sebastian Oetzel,Andreas Luppold | | 視頻video | http://file.papertrans.cn/101/100673/100673.mp4 | | 發(fā)行地址 | Understanding the Hidden Processes in Purchase Decisions (Shopper Perspective instead of Consumer Perspective).A Collection of Scientifically Studied Effects on Purchase Decision.Large Number of Case | | 圖書封面 |  | | 影響因子 | .This book will help you better understand the purchase decisions of your customers: How do customers decide? Are we confused by too much choice? Are we deceived by a decoy on the shelf? How well can we compare prices? How do hunger and caffeine influence our purchasing behavior?..As a marketing and sales professional, you regularly deal with purchase decisions made by your customers regarding your product offerings. Marketing decisions are sometimes made under great uncertainty and with little reliable knowledge – but with a lot of "gut feeling"...In 33 short chapters, Sebastian Oetzel and Andreas Luppold, experts in shopper marketing and shopper research, present relevant factors and phenomena that influence purchasing decisions. The authors illuminate various aspects of purchase decision-making and discuss and sometimes refute common hypotheses from the perspectives of classical economics, behavioral economics, and psychology...A book for anyone professionally or academically involved in purchase decisions – and for anyone who wants to better understand and question their own purchase decision-making processes...With a foreword by Dr. Alexander Lauer (Aldi Nord) and Prof. Dr. Be | | Pindex | Book 2024 |
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