Titlebook: Building Models for Marketing Decisions; Peter S. H. Leeflang,Dick R. Wittink,Philippe A. N Book 2000 Springer Science+Business Media Dord

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A typology of marketing modelsMarketing models can be classified on many dimensions. In this chapter, we present several classifications. In model building, the following dimensions are of particular relevance:

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Elements of model buildingThe classic approach to model building consists of three major parts:

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Model specification issuesIn this chapter we discuss specification issues that transcend the intended use of a model (Chapter 8), the specific level of demand (Chapter 9), the amount of behavioral detail (Chapter 10) and the specific models discussed in Chapters 11–13.

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https://doi.org/10.1007/978-1-4615-4050-2Brand; Promotion; distribution; marketing; pricing

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978-0-7923-7813-6Springer Science+Business Media Dordrecht 2000

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Case Study: Transport Decision Makings have been developed to advance marketing knowledge and to aid management decision making. Several state-of-the-art textbooks review and discuss many of the models.1 This book is a revised version of Building Implementable Marketing Models (BIMM).2 BIMM was not positioned as a “state-of-the-art boo

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https://doi.org/10.1007/3-540-31224-2mber of ways of representing these elements, the differentiating dimension being the “degree of explicitness”. We distinguish implicit models, verbal models, formalized models, and numerically specified models, and illustrate different methods of representing systems with an example.