Titlebook: Building Models for Marketing Decisions; Peter S. H. Leeflang,Dick R. Wittink,Philippe A. N Book 2000 Springer Science+Business Media Dord

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https://doi.org/10.1007/3-540-31224-2mber of ways of representing these elements, the differentiating dimension being the “degree of explicitness”. We distinguish implicit models, verbal models, formalized models, and numerically specified models, and illustrate different methods of representing systems with an example.

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Sustainable Development: An Overview,The classic approach to model building consists of three major parts:

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Mathematical Background to Decision MakingThus, stochastic models take the probabilistic nature of consumers’ behavior into account. By contrast, econometric models include an error component that may capture uncertainty due to model misspeciflcation (omitted variables, functional form) or measurement error.

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Case Study: Reduction of Domestic WasteIn this chapter we discuss specification issues that transcend the intended use of a model (Chapter 8), the specific level of demand (Chapter 9), the amount of behavioral detail (Chapter 10) and the specific models discussed in Chapters 11–13.