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Titlebook: Visualizing Marketing; From Abstract to Int S. Umit Kucuk Book 20171st edition The Editor(s) (if applicable) and The Author(s) 2017 visuali

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發(fā)表于 2025-3-21 16:28:51 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Visualizing Marketing
副標題From Abstract to Int
編輯S. Umit Kucuk
視頻videohttp://file.papertrans.cn/984/983885/983885.mp4
概述Casts new light on the evolution of visual marketing practices providing a working tool for winning marketing strategies.Identifies new approaches in marketing value creation processes for students, s
圖書封面Titlebook: Visualizing Marketing; From Abstract to Int S. Umit Kucuk Book 20171st edition The Editor(s) (if applicable) and The Author(s) 2017 visuali
描述.This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies..
出版日期Book 20171st edition
關鍵詞visualization of data; product; promotion; product launch; product life cycle; advertising; interactive ma
版次1
doihttps://doi.org/10.1007/978-3-319-48027-5
isbn_ebook978-3-319-48027-5
copyrightThe Editor(s) (if applicable) and The Author(s) 2017
The information of publication is updating

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S. Umit Kucuk citing new research directions in mathematics and theoretical computer science, especially in the areas of combinatorics and algorithms. The Fourth Workshop on Combinatorial and Algorithmic Aspects of Networking (CAAN 2007) was organized to be a place where the latest research developments on all a
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S. Umit Kucukgs of a workshop that was an integral part of the 1991-92 IMA program on "Applied Linear Algebra." We are grateful to Richard Brualdi, George Cybenko, Alan George, Gene Golub, Mitchell Luskin, and Paul Van Dooren for planning and implementing the year-long program. We especially thank Richard Bruald
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