Titlebook: Vintage Marketing Differentiation; The Origins of Marke Robert L. Williams, Jr.,Helena A. Williams Book 2017 The Editor(s) (if applicable)

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Perception, Too late, and competitors gain unassailable market share. The companies that survived to dominate their markets for over 100 years perceived and quickly adapted to the fluxing nature of their markets. They noticed trends and when the timing was right, they acted decisively. Knowing when and how to

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nd salespeople can adapt to an ever-changing business landscThis book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. ?Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to br