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Titlebook: Vertical Brand Portfolio Management; Strategies for Integ Diederich Bakker Book 2015 Springer Fachmedien Wiesbaden 2015 Category Management

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發(fā)表于 2025-3-21 19:02:53 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Vertical Brand Portfolio Management
副標(biāo)題Strategies for Integ
編輯Diederich Bakker
視頻videohttp://file.papertrans.cn/983/982358/982358.mp4
概述Publication in the field of economic sciences.Includes supplementary material:
圖書封面Titlebook: Vertical Brand Portfolio Management; Strategies for Integ Diederich Bakker Book 2015 Springer Fachmedien Wiesbaden 2015 Category Management
描述Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels. Instead of fighting the retailer products brand manufacturers are encouraged to cooperate with retail partners by offering vertically integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels.
出版日期Book 2015
關(guān)鍵詞Category Management; Channel Relationships; Efficient Consumer Response; Private Labels; Vertikal Market
版次1
doihttps://doi.org/10.1007/978-3-658-08221-5
isbn_softcover978-3-658-08220-8
isbn_ebook978-3-658-08221-5
copyrightSpringer Fachmedien Wiesbaden 2015
The information of publication is updating

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發(fā)表于 2025-3-21 20:48:17 | 只看該作者
Part C Planning for Vertical Brand Portfolio Management,ment (VBPM). The chapter will begin with the establishment of general goal criteria that should act as the overall framework of the collaboration between manufacturer and retailer. To engage in VBPM, brand manufacturers are encouraged to thoroughly assess all relevant internal and external factors.
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發(fā)表于 2025-3-22 02:36:12 | 只看該作者
Book 2015step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partn
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Diederich Bakkerendas and in following the words of N. Boileau, who he is fond of quoting: “Ce qui se concoit bien s’énonce clairement et le mots pour le dire arrivent aisement”--if things are well conceived they can be clearly expressed and the words will come smoothly. This line, perhaps more than any other, expr
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Book 2015cally integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels.
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