| 書目名稱 | Value-Oriented Media Management |
| 副標(biāo)題 | Decision Making Betw |
| 編輯 | Klaus-Dieter Altmeppen,C. Ann Hollifield,Joost van |
| 視頻video | http://file.papertrans.cn/981/980386/980386.mp4 |
| 概述 | Provides scientific and practical perspectives on responsibility in media management.Discusses ethics and values in media management.Includes topics ranging from the role of branding over mediatizatio |
| 叢書名稱 | Media Business and Innovation |
| 圖書封面 |  |
| 描述 | In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.?. |
| 出版日期 | Book 2017 |
| 關(guān)鍵詞 | Media Economics; Media Ethics; Media Management; Media Responsibility; Media Values; media research |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-51008-8 |
| isbn_softcover | 978-3-319-84544-9 |
| isbn_ebook | 978-3-319-51008-8Series ISSN 2523-319X Series E-ISSN 2523-3203 |
| issn_series | 2523-319X |
| copyright | Springer International Publishing AG, part of Springer Nature 2017 |
|Archiver|手機(jī)版|小黑屋|
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