| 書目名稱 | Value Chain Marketing |
| 副標(biāo)題 | A Marketing Strategy |
| 編輯 | Stephanie Hintze |
| 視頻video | http://file.papertrans.cn/981/980317/980317.mp4 |
| 概述 | Uses a multi-method approach combining case study research with computational modeling.Offers an in-depth discussion and elaboration as well as empirical explication and validation of the concept of V |
| 叢書名稱 | Contributions to Management Science |
| 圖書封面 |  |
| 描述 | ?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book?explores the relevance of VCM and?comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using?a multi-method design linking case study research and computational modeling. |
| 出版日期 | Book 2015 |
| 關(guān)鍵詞 | Agent-based simulation; Case study research; Chemical industry; Innovation marketing; Multi-method case |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-11376-0 |
| isbn_softcover | 978-3-319-38478-8 |
| isbn_ebook | 978-3-319-11376-0Series ISSN 1431-1941 Series E-ISSN 2197-716X |
| issn_series | 1431-1941 |
| copyright | Springer International Publishing Switzerland 2015 |
|Archiver|手機版|小黑屋|
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