Titlebook: User Experience Innovation; User Centered Design Christian Kraft Book 2012 Christian Kraft 2012

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Copying with Pride,ccessful when the user experience is great. Copying your competitors or other businesses is a great opportunity to create successful user experience innovation. But when copying, you really need to focus on doing it ..

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Innovating Around New Products and Users,d technologies, applications, pain points, core tasks, and a number of other elements. Without even knowing it, you may now be a user experience innovator. This applies especially if you have tried several of the previously described methods in practice already.

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Innovating Around Core Tasks,ted visually and user interactions have been improved, but where core functions (e.g., adding a contact to the contact list) still remain troublesome and old-fashioned. You may find web pages where the graphical experience has been improved radically, but where performing a task has not changed a bit.

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Relieving the Pain,en have a skip-intro function available. In those cases, I do like 90 percent of other users: I leave the web page. According to Jakob Nielsen,. a 10-second delay in web page loading may often make users leave the site.

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Creating Positive Surprises: The Wow Factor,if he does the job of checking and fixing your teeth, but that won’t necessarily make you want to come back to him again. Wouldn’t it be great if he also tried to make you calm down by telling a joke, or by putting a nice painting in the waiting area? Wouldn’t it be great if you actually liked the person behind the drill?

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Meeting Organizational Challenges,g new technologies or products to the market. In large corporations, you may feel squeezed between software and other engineers who say that it will take a very long time to implement your innovation, and that they are busy creating new technologies required for the next range of products.