Titlebook: Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector; Selected Papers from Ana Maria Soares,Beatriz Casais Confe

CHIDE

賄賂

良心

Value Co-Creation Activities Role in Patient Well-Being in Online Healthcare Communitiesncreasingly being replaced by the active engagement of patients as primary beneficiaries of healthcare services. Moreover, public, private, and non-profit sectors of health care are converging via the emergence of the fourth sector, and some service providers are providing online forums to help fulf

GUILE

Healthvertising on Food Packaging and Its Impact on Consumers: A Systematic Literature Review of social marketing. The search was conducted in the Web of Science database and 62 relevant papers were selected after the protocol selection. Our analysis identified two main themes that emerged across the papers: health claims practices and consumer behavior. The results show an emphasis of heal

向前變橢圓

Influence of Socio-cultural Pressure on Internalization of the Thin Body Ideal and the Effect of Fitversus overweight) mediated by self-congruency. The intersection of body image and fitness advertising processing is a gap that remains unexplored by marketing researchers. An online questionnaire framed a within-subjects study design, with two scenarios simulating a fitness print advertisement, whi

EWER

Organizational Culture and Knowledge Management: An Empirical Study in Brazilian Higher Education an obstacle and as a potentiating factor in knowledge management activities, causes greater attention to be given to the management of its processes. In this context, an analysis was made with the purpose of verifying a possible relationship between organizational culture and knowledge management i

Horizon

Students’ Satisfaction with Education Service in Public Versus Private Higher Education Institutionsr. Besides traditional public sector higher education institutions (HEIs), the dynamic growth of private ones can be observed in the last two decades, particularly in the area of business education. As competition increases, the more important it becomes to adopt a market-oriented approach, which is

Fallibility

conformity

Insubordinate

Marketing as a Management Tool of Biosphere Reserves to Achieve Agenda 2030 Goalslovak Committee for the biosphere, with the aim to identify the main problems of biosphere reserves development and their potential solutions. This paper proposes possible measures on how to develop marketing activities to eliminate the weaknesses of biosphere reserves management and thus raise the value of biosphere reserves.