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Titlebook: Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector; Selected Papers from Ana Maria Soares,Beatriz Casais Confe

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發(fā)表于 2025-3-21 19:56:34 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書目名稱Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
副標(biāo)題Selected Papers from
編輯Ana Maria Soares,Beatriz Casais
視頻videohttp://file.papertrans.cn/943/942129/942129.mp4
概述Features latest research insights on marketing in the fourth sector.Presents challenges in social marketing and their possible solutions.Highlights works presented at the IAPNM congress in its 21st ye
叢書名稱Springer Proceedings in Business and Economics
圖書封面Titlebook: Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector; Selected Papers from Ana Maria Soares,Beatriz Casais Confe
描述.The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector.?This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area.??.This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of?Minho?in Braga (Portugal) in July 2022..
出版日期Conference proceedings 2023
關(guān)鍵詞Marketing; Common Good; Fourth Sector; Nonprofit Marketing; Public Enterprises
版次1
doihttps://doi.org/10.1007/978-3-031-29020-6
isbn_softcover978-3-031-29022-0
isbn_ebook978-3-031-29020-6Series ISSN 2198-7246 Series E-ISSN 2198-7254
issn_series 2198-7246
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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