Titlebook: Understanding and Profiting from Intellectual Property; A guide for Practiti Deli Yang Book 2008 Palgrave Macmillan, a division of Macmilla

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The Effects of Intellectual Property on Political Economyive effects of IPP on political economy, in terms of boosting economic development, licensing, international trade, foreign direct investment (FDI), welfare and technology transfer and innovation. However, this positive role on political economy is conditional on various environmental factors, and h

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The Effects of Culture on Intellectual Propertyre discussed and supported by case examples, using the US and China as comparators. First, the chapter examines how different levels of education can impact on people’s understanding of IP and how IP training can change people’s attitudes towards IPP. Second, the ways in which religious principles c

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Managing Intellectual Property Assets disseminating them through managing IP people and IP information. ‘IP products and services’ refers to the products and services with embedded IP rights. A product, such as a BMW car could involve many sorts of embedded IP, with its mechanical or electronic elements protected by patents, industrial

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Valuing Intellectual Propertyy differently. Second — the most important theme of this chapter — is the evaluation of the market, cost and income approaches, the three most frequently used and widely accepted valuation methods — for measuring IP assets. Third, some less frequently used methods are outlined. Finally, the signific

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ERUPT

Licensing and Contracting Intellectual Property Internationallycensing activities. Second, the different types of possible relationship between licensing partners are spelled out. Third, the chapter emphasizes the importance of using negotiating skills to arrive at a successful international IP licensing contract. Finally, it focuses on what should be included

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