Titlebook: Understanding Branding in Higher Education; Marketing Identities Anthony Lowrie Book 2018 The Editor(s) (if applicable) and The Author(s) 2

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Anthony Lowriel schools and why acknowledgment of their deleterious impact was so protracted. In doing so, the book adds to our understanding of the sociological process by which perpetrators come to recognize themselves as such..978-1-137-48671-4Series ISSN 2946-3572 Series E-ISSN 2946-3580

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,A Long Day’s Journey into Liberal Arts Pedagogy,he author’s SET to illustrate the lack of SET validity. Consistent high scores on SET may?indicate poor teaching, which belies the definition of named excellent teaching found in most liberal arts institutions.

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2946-4595 that will not isolate faculty and split the plurality of stThis book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book

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Anthony Lowriemily Una, later King (ELK), b.1882; and Lettice Ada, later Clarke (AL/ALC), b.1887. The family are then living at 8a Victoria Street, in one of die houses built by the local mining company, Barber, Walker and Co, for its employees.

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Introduction,nd students. The main argument of the book is that higher education should not be selective, that it should be transparent, that higher education is a public good and community-based resource, and that branding higher education is antithetical to democratic principles and the public good.

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