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Titlebook: The Rise of Marketing and Market Research; Hartmut Berghoff,Philip Scranton,Uwe Spiekermann Book 2012 Palgrave Macmillan, a division of Na

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書目名稱The Rise of Marketing and Market Research
編輯Hartmut Berghoff,Philip Scranton,Uwe Spiekermann
視頻videohttp://file.papertrans.cn/919/918754/918754.mp4
叢書名稱Worlds of Consumption
圖書封面Titlebook: The Rise of Marketing and Market Research;  Hartmut Berghoff,Philip Scranton,Uwe Spiekermann Book 2012 Palgrave Macmillan, a division of Na
描述This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
出版日期Book 2012
關(guān)鍵詞Advertising; Britain; design; Europe; France; gender; Germany; market research; marketing
版次1
doihttps://doi.org/10.1057/9781137071286
isbn_softcover978-1-349-34388-1
isbn_ebook978-1-137-07128-6Series ISSN 2945-6010 Series E-ISSN 2945-6029
issn_series 2945-6010
copyrightPalgrave Macmillan, a division of Nature America Inc. 2012
The information of publication is updating

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https://doi.org/10.1057/9781137071286Advertising; Britain; design; Europe; France; gender; Germany; market research; marketing
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978-1-349-34388-1Palgrave Macmillan, a division of Nature America Inc. 2012
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The Rise of Marketing and Market Research978-1-137-07128-6Series ISSN 2945-6010 Series E-ISSN 2945-6029
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2945-6010 to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.978-1-349-34388-1978-1-137-07128-6Series ISSN 2945-6010 Series E-ISSN 2945-6029
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Introduction: The Phenomenon,ature and wellbeing research to date in the UK whilst questioning current popular methodologies for understanding these ephemeral and intangible experiences. This chapter concludes that to understand human experiences in nature, we must adopt qualitative methods that can tackle the experiential and
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